Information Architecture, Wire Framing and GUI. (3 person team at Fractal Ink Design Studio)
How might we bring more users to the App? Increasing the number of paid users for live matches.
In order to change user behaviour, getting them to subscribe to live matches, first we needed to understand them and their needs. We divided our users in 4 groups namely : Explorers, Followers, Mass Market and Laggards. We tried to see what how they were consuming information with the use of technology. We also tried to understand at what points they interacted with technology.
We could see that the previous Information Architecture wasn’t working for various reasons. Learning from the insights extracted from our research we built the Information architecture.
The wireframes shown below reflect the insights from the research and were built upon the framework of the Information Architecture. They focus was on changing user behaviour toward watching live matches.
Although not involved in the final UI of the app, I created the version shown below to complete the story.